Leo Daily
Leo Daily Brand
Our brand

Made for the ordinary morning.

A small studio in Seoul, making the things you reach for first.

Leo Daily Story
Our story

Born from a simple belief.

Leo Daily was born from a simple belief: the things you wear every day should feel extraordinary.

We started with a single category — socks — because the smallest details are often the ones that earn the most trust. From there, we grow slowly. Carefully. Only when we have something worth making.

"We make objects to live with, not look at."

Our values

Three values, in order.

01

Quality first

Every fabric. Every stitch. Every wash test. We refuse anything we wouldn't wear ourselves.

02

Made in Korea

We work directly with a single mill in Seoul. We know the people who make our socks by name.

03

Everyday comfort

Designed to disappear on your foot. Soft from the first wear. Soft after a hundred washes.

Material & craft

A composition we trust.

Cotton
Korean combed cotton — breathability & softness
0%
Polyester
Shape retention & durability
0%
Polyurethane
Stays up all day
0%

75% Korean combed cotton for breathability and softness. 23% polyester for shape retention and durability. 2% polyurethane to keep them in place all day. The same blend, every pair, no compromises.

Leo Daily Material

Knit on long-bed circular machines in Seoul, South Korea. Hand-finished toes for a flatter seam.

Brand identity

Quiet by design.

A clean wordmark, a single rule, a monochrome canvas. Nothing more is needed.

Leo Daily Logo
Color Palette
#000000
Ink
#282828
Charcoal
#afafaf
Gray
#ffffff
White
Typography
Inter — Display / Weight 700
Leo Daily
Aa Bb Cc Dd Ee
Inter — Body / Weight 400–500
EVERYDAY
Premium crew socks, made in Korea.